by Mitch Taylor

In our last article we discussed J, K and L of Sales Success.  This article we continue with M, N and O. 

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by Larry Williams

This continuing series is all about taking a magnified look at the many little things we do in our day-to-day operations and refine them in a way that helps our overall perception.  Often times the smallest change can have the biggest results.  As business men and women, we often become so accustomed to the status quo that we forget about these little things that can leave a lasting negative impression with the on-lookers of our business.  This month’s series continues with improvement techniques 11 through 15.

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by Mitch Taylor

Spring has sprung and wedding season is about to be in full swing across this great country of ours.  Economic downturns have been forecasted for a while now, with some areas hit harder than others.  This series is dedicated to helping you achieve more sales and keep building business for you.  This month we continue with J, K and L in Sales Success.

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by Larry Williams

It is a very exciting time to be in the wedding industry here in Northern Nevada.  Spring is in bloom and so too are wedding brides who are anxiously awaiting the next reason to get excited about their upcoming wedding.  Next week’s Premier Bride Showcase is going to represent several FIRSTS for our area.  Show producer Shirley Lockett has pulled out all the stops to create a show that will be as exciting to participate in as it will be to experience!

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by Michael Imus

(Part 3 of a 3 Part Series)

In part 1, I spoke about your business racing towards ‘the wall’ of failure, ridicule, lake of money, etc. and how to keep yourself as far away from ‘the wall’ as possible.  Without planning long-term you will crash into the wall eventually.  I listed several things to do to keep your business not only running, but running smoothly.  We continued onto part 2 where we talked about costing out your prices.  It is important to know how much exactly a wedding is costing you so you are charging correctly.  I listed several ways to definitely NOT survive “these times”: 1. Lowering your prices. 2. Blaming others. 3. Worrying about what others are doing. And 4. Sitting around waiting for the phone to ring.  We conclude our 3-part series with part 3 today with some helpful reminders about getting through this economy.

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by Larry Williams

Like any industry, the wedding industry is not immune from practitioners who have exhibited less-than-stellar representations while serving in a professional capacity.  Sadly, it doesn’t take much for a negative perception to befall our industry.  Often times it is the simplest of corrective measures that can mean the difference between a positive perception and a negative one.  Our series continues with five more simple but effective ways you can enhance our profession by the manner in which you present yourself.

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by Michael Imus

(Part 2 of a 3 Part Series)

In part 1, I spoke about your business racing towards ‘the wall’ of failure, ridicule, lake of money, etc. and how to keep yourself as far away from ‘the wall’ as possible. Without planning long-term you will crash into the wall eventually. I listed several things to do to keep your business not only running, but running smoothly. This 3-part series continues now with part 2 where I will discuss costing out your weddings to better price your clients out. This will help you see where you are charging too much, and where you are charging too little; to help you book the perfect bride and groom for your business.

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by Mitch Taylor

Our calendar now turns to March and I recently returned from the Mobile Beat Magazine DJ convention in Las Vegas.  It was a whirlwind event, with outstanding educational content and networking amongst peers.   Having this experience reinforced my beliefs in the principles of Sales Success from A to Z.  We now continue this month with G to I in Sales Success.

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by Michael Imus

(Part 1 of a 3 Part Series)

Everyone today has heard of “these times” meaning the economy.  What do we do? Business is down, the wolves are at the door, technology is giving our clients the ability to do it themselves, and everyone is looking for answers.  Well, let me start off by saying these times have always been around.  Look into the past.  Photographers would shoot a studio session without film, get the session retainer, go buy film and then tell the client they messed up the shoot and will re-do the session for free.  Afterward they would sell the prints.  Way, way back when, painters would get money up front to commission paintings because they didn’t even have any paint when they were hired to do the work.

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