100 Ways To Improve (April)
by Larry Williams
This continuing series is all about taking a magnified look at the many little things we do in our day-to-day operations and refine them in a way that helps our overall perception. Often times the smallest change can have the biggest results. As business men and women, we often become so accustomed to the status quo that we forget about these little things that can leave a lasting negative impression with the on-lookers of our business. This month’s series continues with improvement techniques 11 through 15.
11. Keep Your Office Clean
Having a clean office sends a clear message to a client about your organizational skills. An office that is significantly dirty or unkempt could give a customer pause to consider just how much you value the perception of your service. If you are not all that interested in how you project yourself, you should not be all that surprised if the consumer perception might be less than favorable as well. Keep your office clean and looking good. It can mean the difference between being organized and being looked upon unfavorably.
12. Don’t Discuss Politics
There are a handful of topics that should always be approached with caution . . . and politics is one of them. In just about any social circle, you have a 50 / 50 chance of alienating someone. These are not good odds. There are always at least two sides to every political issue. In America, these sides usually either support the liberal or conservative viewpoint. Both sides are often very passionate about their stance. It is unlikely your worldly viewpoint is going to offer any sort of earth shattering revelation that is suddenly going to gain the respect of those hearing it. Consider the hazards of expressing an opinion about politics and if it is worth the damage that can be caused to your overall reputation.
13. Don’t Try To Be Funny, Unless It’s Expected
You have likely heard the line before, “don’t quite your day job”. This brings into question . . . are we business professionals or are we comedians? For some, a comedic one-liner may very well be an expected part of their presentation. However for others, the act of a comedic one-liner may be completely unexpected and perceived as inappropriate. When considering a comedic element to your presentation or consultation . . . be funny, be appropriate and stay within the expected guidelines of your customer and/or audience.
14. Be Personable
Most customers and audience members whom we come in contact with enjoy qualities that bring out the best in someone. When you exercise personable qualities, you solidify the idea of being approachable and a pleasure to talk to. Everyone wants to be around individuals who are genuine and sincere. When you can firmly establish your personality, you will enjoy great conversations that will benefit your business.
15. Treat Your Employees Well
Finding a great employee can often times be a daunting task. When one (or more) comes along, be especially cognizant to treat them in a manner that is respectable and courteous. Develop policies that review and evaluate their performance, offer positive reinforcement and specialized training and reward good behavior. There are significant advantages and benefits associated with creating a work environment that is fun, rewarding and enjoyable.
