100 Ways To Improve (March)
by Larry Williams
Like any industry, the wedding industry is not immune from practitioners who have exhibited less-than-stellar representations while serving in a professional capacity. Sadly, it doesn’t take much for a negative perception to befall our industry. Often times it is the simplest of corrective measures that can mean the difference between a positive perception and a negative one. Our series continues with five more simple but effective ways you can enhance our profession by the manner in which you present yourself.
6: Accept criticism graciously
We often find ourselves in situations where opinions are expressed to us whether we want them or not. In most circumstances, customers really do mean well. It is important to give them the benefit of the doubt. Sometimes the music really is too loud, the house lights should be more dimmed and the table settings could be improved upon. These are just some common examples of situations where we tend to take things too personally. Unless there is a downright rude condemnation in the tone of their voice, accept the criticism graciously like a true profession would.
7: Congratulate every bride-to-be when she calls you for a quote
The biggest decision in the history of a bride’s life really does deserve a pat on the back. When a bride calls you for a quote . . . offer “congratulations” as a sincere validation of her decision to get married. You have now found a quick and easy way to instantly put a smile on this potential customer’s face. When you can genuinely ‘warm up’ a customer to your personality, you have then crossed the first hurdle in public relations.
8: Wear appropriate attire for set-up
Sometimes the best dressed people in our profession make the mistake of dressing down for set-up. After all, set up is a time to sweat, strain and commence with the unglamorous side of our profession. But please keep in mind that casual professional attire for set-up will make a great impression with facility staff, family members and even the occasional couple who is touring the facility prior to the commencement of the upcoming event.
9: DJs should play responsible radio edited material
There comes a time when good judgment should be at the forefront of every business person’s mind. Playing responsible radio edited material is one of those times. Today’s music is more expressively suggestive that at any time previously in our history. Playing non-radio edited material not only reflects poorly on you, but it also leaves an impression that makes our entire industry look irresponsible. Adopting a “don’t shoot the messenger” philosophy can often be perceived as more defiant than cooperative.
10: Have a professional sounding message on your answer machine
Many potential leads are lost by the simple and overlooked act of a generic non-business sounding message on an answer machine. Customers expect to hear a business professional on the other end of the line. For some consumers, getting an answer machine is annoying enough . . . but getting an answer machine that isn’t reflective of a professional business is a “slam dunk” negative perception that will cost you business.
Visit the Nevada Wedding Network on the 15th of each month for more great improvement techniques that can greatly improve the public’s perception of your business.
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