Many Vendors – One Goal
by Michael Escalera
Making the client happy. That’s what most wedding vendors should be focused on, yet many are not. Throughout the years of photographing weddings I have seen vendors argue, get angry, and even fight with each other for one reason and one reason only…they thought the wedding was about them. In their desire to perform the job to the best of their abilities, those vendors lost sight of what really mattered. The client.
How does this happen? Let’s use my industry as an example. Photographers often dislike videographers and the feeling is usually reciprocated. Why? Instead of realizing that both artists were hired with a common goal – the client’s happiness – one or both believes they are more important and start acting like it. Maybe the videographer purposely stands in the way during the ceremony while the photographer purposely blocks the view of the first dance. Neither wins and the client loses out on the best coverage possible from both vendors.
It really doesn’t take much to ensure every vendor experience is a positive one. If possible, start the lines of communication before the wedding. All it takes is a short email or phone call introducing yourself and mentioning that you are excited to be working with them on the upcoming wedding. On the day of the wedding take the opportunity to introduce yourself in person and offer your help if needed.
Using a personal example, here is something I try to say to every videographer I work with: “Hi, it’s great to meet you in person! Thanks again for taking the time to answer my email a few weeks ago. I am going to try and stay out of your way as much as possible, but if I do happen to end up in one of your shots then please feel free to tell me. If there’s anything you need just let me know.” I sincerely mean what I tell them, and believe me, being genuine will go a long way.
Occasionally an issue might still arise no matter how nice or prepared you were in working with other vendors. In that case, just remember the three laws of negotiations: communication, communication, and communication! Be polite and honestly tell the other vendor what problem you have or what it is that you need. The old saying we learned as children still applies, “Do unto others as you would have them do unto you”.
The very reason Nevada Wedding Network exists is because of the importance of having great relationships with other vendors. Take time to nurture those relationships and help others as much as you can.
The next time you are at a wedding just remember that it’s not about you. You’re on a team with other players who are necessary to your success and most importantly, the client’s happiness.
(Editor’s Note: Lake Tahoe wedding photographer Michael Escalera is a Christian photojournalist who documents weddings throughout the world. His images have been published locally and nationally and he teaches workshops and offers consulting services to other businesses. You can learn more about Michael and see his work at http://www.escaleraphotography.com.)
